Its record labels includeAngel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics,EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone andVirgin. Artists on EMI labels include Lily Allen, The Beatles, BeastieBoys, Coldplay, Depeche Mode, Doves, Gorillaz, Iron Maiden, Norah Jones,Massive Attack, Kylie Minogue, Katy Perry, Pink Floyd, Queen, Sir SimonRattle, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams,as well as international artists such as Amaral (Spain), Camille(France), Empire of the Sun (Australia), Tiziano Ferro (Italy), Flex(Mexico), LaFee (Germany) and Utada Hikaru (Japan).EMI Music Canada is celebrating its 60th Anniversary this year. The labelfeatures artists such as Stompin' Tom Connors, Anne Murray, Nickelback,One More Girl, Serena Ryder and Kreesha Turner. It also boasts a strongAssociated Labels division with labels such as: Aquarius Records, Arts &Crafts, Century Media Records, Justin Time Records, Marquis, Secret CityRecords, Sparks Music, Ultra Records, Upper Class Recordings and the WelkGroup. Hotels & ResortsLori EMI Music CanadaAnastasia opyright 2009, Market Wire, All rights reserved.-0-. CHARLOTTETOWN, PRINCE EDWARD ISLAND, May 06 (MARKETWIRE) -- The Canada Games Council (CGC) and the 2009 Canada Games Host Societytoday announced a ten-year partnership with The Look Company, and anextension of the Canada Games, Games-time partnership with ColumbiaSportswear.With this agreement, the Look Company, known internationally for theirover 11-years experience in providing flags, banners, fence fabric,fascia, hardware and event graphics to large multi-sport events, willbecome the official look supplier to the Canada Games and will produceall branded signage for Canada Games events. The value of products andservices being provided to the Canada Games until 2017 will be over onemillion dollars.Also at the event, Columbia Sportswear, a Games-time sponsor of the 2001and 2007 Canada Games, was celebrated for once again partnering with theCanada Games by providing their world-class merchandise to the almost5,000 athletes and over 5,000 volunteers.
"The Canada Games family is thrilled to count these two well-respectedorganizations as Canada Games sponsors," said Sue Hylland, President andCEO, Canada Games Council. "The Look Company's branded signage will takethe look and feel of the Games to a new level, and the merchandiseprovided by Columbia Sportswear is highly valued by all participants atGames time."The Look Company, who have branded the look at major international gamesincluding the 2001 IAAF World Track and Field Championships, 2002 XVIICommonwealth Games, 2006 Asian Games, and the 2003 Special Olympics WorldSummer Games, will work with the Canada Games to produce a seamlessbranded look and feel for the Games starting with the 2009 Canada SummerGames in Prince Edward Island this August. Currently, final signage mapsare in design stages."We are pleased and honoured to sign this agreement with the CanadaGames," said Ed Burke, CEO, The Look Company. "This long-term partnershipwill give us an excellent opportunity to work with all stakeholders togrow the Canada Games Look program. We are also quite excited to launchour agreement with the 2009 Canada Summer Games in Prince Edward Islandand look forward to the Opening Ceremonies on August 15."Columbia Sportswear will continue their support of the Canada Games byoutfitting the 2009 Games volunteers in Omni-Shade(TM) sun protectiveclothing, while Games athletes, coaches and managers will receive aColumbia backpack. The volunteer uniform, a Columbia shirt and jacketcombination, was unveiled in Charlottetown recently to a warm receptionand was on display at the event."The Canada Games is a great venue which brings together our youngathletes to develop the skills, both social and athletic, to be leadersin our country.
We are very proud to have the opportunity to support theGames and be a part of this national experience for the athletes,coaches, managers and volunteers," said Jeff Timmins, Marketing Manager,Columbia Sportswear CompanyIn addition to the uniforms and backpacks, Columbia Sportswear Company isalso the presenting sponsor of the canoeing and kayak event, will takeplace on the South West River as well as co-sponsor of the cycling eventswhich include the individual time trial and road race portions takingplace in the Evangeline Region, the points criterium component along theSummerside waterfront, and cross country at Brookvale Winter ActivityPark.The Canada Games are a key step in the development of Canada's nextgeneration of national, international and Olympic Champions. While PrinceEdward Island may be Canada's smallest province, Islanders are nostrangers to hosting large-scale regional, national and internationalsporting events and are famous for their warm hospitality. The 2009 Gameswill be the first and only Province-wide Games in their history, a factthat has not been lost on the corporate community."The Look Company and Columbia Sportswear are both companies known fortheir quality and integrity," said Joseph Spriet, President of the 2009Host Society, "This partnership will add credibility and prestige to thelook of the Canada Games. The commitment and dedication of thispartnership is invaluable." The announcement comes at an important time when the Canada Games Counciland the current Prince Edward Island 2009 Canada Summer Games and the2011 Canada Winter Games in Halifax are celebrating individual Gamespartners, but also leveraging sponsorships longer-term and buildingmultiple Games partnerships. Today more than ever, new opportunitiesexist for sponsors wishing to engage for the long-term.About The Look CompanyToday's national and international sporting, cultural and corporateevents have evolved into avenues for powerful branding opportunities fornations, federations, corporations and even products and services.